Features
Everything you need to understand your advertising.
See what's working, understand where your customers come from, and keep better track of your sales.
Shopify
Facebook and Instagram ads
Google AdsAdvertising results
See your ad spending and your sales side by side
- What it does
- Attribix shows what you spent on Facebook, Instagram and Google ads next to the sales in your Shopify store.
- Why you should care
- Each ad platform shows its own numbers. Your store has the real orders. Seeing them together tells you if your ads are worth the money.
- How it helps your business
- You can tell in seconds whether your advertising as a whole is bringing back more than it costs.
- What to do next
- Look at this screen once a week, before you look at single ads.
Technical details (Advertising dashboard, ROAS, CPA and AOV)
- Ad spend
- What you paid Facebook and Google for your ads.
- Revenue
- The money your customers paid, as recorded in Shopify.
- ROAS (return on ad spend)
- Sales divided by ad spend. $400 in sales from $100 of ads is a ROAS of 4.
- CPA (cost per acquisition)
- Ad spend divided by number of sales. $100 of ads and 4 sales is $25 per sale.
- AOV (average order value)
- Sales divided by number of orders.
- You spend on ads
- $100
- Sales linked to ads
- $400
- Back for every $1
- $4
This is sales, not profit. You still pay for products, shipping and other costs, so $400 in sales does not mean $300 profit. Marketers call the "$4 back for every $1" number ROAS (return on ad spend).
Example numbers, not a real customer result.
Campaign check
Know which campaigns need attention
- What it does
- Every campaign is listed with what it cost, the sales linked to it and what each sale cost you. You set a goal, and Attribix marks which campaigns beat it.
- Why you should care
- Some campaigns bring in sales. Others quietly use up your budget. A long table makes them hard to tell apart.
- How it helps your business
- One goal turns a long list into a short list of decisions.
- What to do next
- Slowly give more budget to campaigns above your goal. For the ones below it, check the ad and the offer before switching them off.
Technical details (Ads Review with target ROAS)
- Target ROAS
- The sales-per-$1 goal you set, for example 2.5. Base it on your profit margin, not a guess.
- Filter by result
- Show only campaigns above or below your target.
| Campaign | Cost | Sales | Cost per sale | ROAS | Status |
|---|---|---|---|---|---|
Prospecting · Broad Meta | $4,200 | 151 | $27.81 | 3.30x | Beats goal |
Retargeting · 30d Meta | $1,350 | 74 | $18.24 | 4.70x | Beats goal |
Search · Brand Google | $900 | 96 | $9.38 | 8.80x | Beats goal |
Performance Max Google | $3,800 | 88 | $43.18 | 2.00x | Below goal |
Creative test · UGC Meta | $1,100 | 19 | $57.89 | 1.50x | Below goal |
Campaign A
Spent $100
Sales linked to it $400
$4 back for every $1
Campaign B
Spent $100
Sales linked to it $80
$1 back for every $1
Campaign A seems to bring back more sales for the same cost. That does not automatically mean it made more profit. Product costs, and how credit for each sale is given, still matter.
Example numbers, not a real customer result.
Where sales come from
Connect your ads to real Shopify orders
- What it does
- Attribix notes where each visitor came from, like a Facebook ad, a Google search or an email. When they buy, it links the order to those visits and shares the credit by the rule you choose.
- Why you should care
- Facebook and Google can both claim the same sale, so their reports add up to more than you really sold.
- How it helps your business
- Each order is counted once, from your own store data. You get a fairer view of which channel deserves your budget.
- What to do next
- Choose one rule for sharing credit and use it every time you compare channels.
Technical details (Shopify sales attribution and attribution models)
- Platform-reported conversions
- Facebook's or Google's own count. Each uses its own time windows, and Facebook also counts some people who only saw an ad.
- Attribix attribution
- Tracked Shopify orders, each counted once, credited by the model you pick.
- Models available
- Last click, first click, linear (equal split) and time-decay (more credit to recent visits).
- Limits
- Attribix can only link visits it was able to see. Privacy settings and switching devices can hide some steps.
| Channel | Orders | Sales credited | Share |
|---|---|---|---|
| Meta | 201 | $16,900 | 35.0% |
| 168 | $14,250 | 29.5% | |
| 74 | $6,120 | 12.7% | |
| Direct / other | 131 | $11,050 | 22.9% |
- Sees your Instagram ad
- Searches on Google 2 days later
- Buys for $100
Facebook reports
$100
Google reports
$100
Your store got
$100
Add the two reports together and it looks like $200. But only one $100 order happened.
How should the $100 be shared? Pick a rule:
Each ad the customer clicked gets an equal share.
The total is always $100. These rules are called attribution models. Example only.
Facebook sales tracking
Help Facebook and Instagram hear about your sales
- What it does
- When someone buys, Attribix sends the sale to Meta (Facebook and Instagram) from a server, as well as from the shopper's browser. Both carry the same ID, so it is counted once.
- Why you should care
- Ad blockers and browser privacy settings can stop the normal message. Then your ads look worse than they are.
- How it helps your business
- Meta uses your sales to decide who sees your ads. More complete sales information helps it measure and deliver your ads.
- What to do next
- Turn on the Meta setting in Attribix. Then use Meta's test event code to check that your sales arrive.
Technical details (Meta Conversions API (CAPI) with event deduplication)
- Browser pixel
- Code in the shopper's browser that reports the sale. Can be blocked.
- Conversions API
- Meta's way of receiving the sale from a server instead.
- Deduplication
- Both reports share one event ID, so Meta counts the sale once.
- Consent
- This changes how a sale is sent, not whether you may send it. Cookie choices still apply.
Google sales tracking
Help Google hear about your sales
- What it does
- Attribix also sends your sales to Google from a server, so Google Ads can see more of the purchases its ads led to.
- Why you should care
- Google uses sales to measure your ads and to decide where to show them, especially in automatic campaigns.
- How it helps your business
- More complete sales information gives Google better information to work with.
- What to do next
- Turn on the Google setting in Attribix, then compare Google's reported sales with your Shopify orders.
Technical details (Google Ads server-side conversion tracking)
- Purchase conversions
- Sales reported to Google Ads, including from the server.
- Matching orders
- Each sale carries the order ID, so the same order is not counted twice.
Shopify
AttribixFacebook and InstagramGoogleCustomer journeys
See how customers found your store
- What it does
- For each order, Attribix shows the visits it saw before the purchase. For example: an Instagram ad, then a Google search, then the order.
- Why you should care
- Most customers don't buy the first time they see an ad. The path shows which ads helped along the way.
- How it helps your business
- You can spot ads that start journeys, even if another channel gets the last click.
- What to do next
- Look for ads that often appear early in the path before you cut their budget.
Technical details (Customer list with touchpoint paths)
- Path
- The order of visits and sources Attribix recorded before a purchase.
- Incomplete by nature
- Visits on another device, or by visitors who declined cookies, may not appear.
- Customer Match export
- Download customers in the format Google Ads uses to reach past buyers.
| Customer | Order | Value | Path |
|---|---|---|---|
| Customer A | #1042 | $100 | Instagram adGoogle searchPurchase |
| Customer B | #1043 | $64 | Google adEmailPurchase |
| Customer C | #1044 | $152 | Facebook adFacebook adPurchase |
| Customer D | #1045 | $38 | Direct visitPurchase |
Also included
Extra tools for your store
The main job of Attribix is showing which ads work and keeping your sales tracking reliable. These extra tools come with it. What you get depends on your plan.
Newsletter
Send emails and automatic email series, and see what they sell.
Limits depend on plan
Lead Center
Collect contact details from forms and ads, and track who you followed up with.
Limits depend on plan
Reviews
Collect product reviews and show them on your store.
Limits depend on plan
SEO check
Find what hurts how your store shows up in Google search, in order of priority.
Unlimited on all plans
Product feeds
One link that lists your products for Google Shopping and Facebook shops.
Growth and Pro
Social media calendar
Plan social posts and see how they perform.
Growth and Pro
Link builder
Make tagged links (UTM links) so Attribix knows where visitors came from.
All plans
Visitor paths
See which pages visitors look at before they buy or leave.
Pro
See exactly what each plan includes on the pricing page.
Try it on your own store
Install Attribix from the Shopify App Store and connect your ad accounts. Want to see it first? Book a free walkthrough with our team.